In today’s video, we are going to learn why is social media ads are vital for your business in 2021 and why web accessibility is so important for it.
The truth is that the best-advertised product or service beats the best product or service.
And in today’s world, where everyone spends more time on their mobile devices than ever it’s very important to appear on platforms like Google, Facebook, Instagram, Linkedin, and many others.
So if you are already paying for ads in the newspaper, radio, or tv, then you already know that it’s very expensive.
But with the same budget and social media ads, you can reach a wider audience that is more suitable for your business.
Now, choose your advertising platform wisely depending on what you are selling and how do you want to sell it.
If you are looking for people that have a certain need then you’ll want to go with Google Ads because they already know what they are looking for.
Instead, if you want to sell based on interests, status, or activity on the web, then you can use platforms like Linkedin, Facebook, and Instagram.
All of those platforms offer ways to track the user’s activity on a website, giving you lots of information points that you can then use to target ads to those visitors, warming them up because they have already seen your product, service, and brand.
Even though it’s way cheaper to advertise on social media platforms, you can still waste lots of money testing different combinations of images, videos and texts before you get the right ads working for you.
One thing that will differentiate you from the competition is to make your ads accessible. Make sure to make your audio, video, and images as clear as possible, with readable texts and visible calls to action.
There is a really col guide on social media marketing basics done byNeil Patel, that you can check here: https://neilpatel.com/what-is-social-media-marketing/
Do you want to learn more about how my team and I can help you with all of this?
➡️ Go to https://www.flarespots.com/
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