Considerations when building your mobile application.

Considerations when building your mobile application.

So you want a mobile application for your business. Cool! Let me ask you: Do you already know which platforms should run your new app? How much is your budget? When do you need it live? What technology should you use?

Don’t worry if you don’t have all the answers, I’ll point you in the right direction. 

First, the most important questions you need to answer are these: WHAT are you trying to accomplish? and WHY do you need an app? 

Once you know the answer to those 2 questions there are three primary ways we can approach a solution: Web Mobile, Hybrid and Native.

Web Mobile

Developed as a Web Application and displayed through a Mobile Browser ie. Internet Explorer (Windows Phone), Google Chrome (Android), Safari (iOS). 

This technique is ideal if you need something simple, cheap, fast and that doesn’t require native functionality (camera, GPS, accelerometer) .


  • Easiest and fastest way to develop a mobile application.
  • Instantly seen on any device through the web browser.
  • Any web developer can create one without needing to learn new technologies.
  • No need for app stores.


  • Requires Internet connection and a web browser to display.
  • Can’t access most device sensors.
  • In most cases it won’t feel like a native app.


These applications are created using common web technologies: HTML, Javascript, CSS combined with native functionality. ie: gyroscope, GPS, camera.

Hybrid apps are built using the same code for all platforms but developers will require to handle different installations for each platform separately.

Depending on how the app is developed, the end users may or may not notice the difference between a Hybrid and a Native app.

This technology is a great choice for companies that want to handle a single code for all platforms that can access most native capabilities and installable from app stores (not seen from the browser).


  • Easiest and fastest way to develop a mobile application.
  • Developers work with familiar web development languages.
  • Access many device sensors.
  • Can be deployed and monetized on the app stores.
  • Doesn’t require Internet connection all the time.


  • Won’t respond as fast as a native app.
  • More difficult to deploy than a web application as it requires a separate build for each platform.


This is the most common development technique. You can access all the device capabilities but it’s the most time and resources consuming stance because the developers must build and maintain different codes and installations for each platform separately. So the most platforms, the most time and money is required for the project.

You should choose this technique if you want to have unique and richly animated apps (ie for gaming or entertainment).


  • Unrestricted access to all the device sensors.
  • You can get the maximum application performance and capabilities.


  • Requires different codes for each supported platform, therefore it’s the most expensive.
  • Each platform is considered as a different app, so it takes more time to develop and maintain.

Wrapping up

Again, the most important questions you should ask first are: WHAT and WHY and then take into account these factors for the selection of the best approach:

  • Devices: What devices should your app cover?
  • Performance: How fast should your app behaves?
  • Time: How much time do you have to develop and lauch the app?
  • Cost: you should take into account development, testing and maintenance hours.

I hope to have informed you on the subject with this article. If you need advice on mobile app development please don’t hesitate to ping us, we’ll happily help you with that for free without any obligation.

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